In early summer of 2022, Clash, a monetization platform for content creators and their fans, launched an exclusive group messaging service called Huddles. Having found that Huddles were integral to differentiating Clash within the ever-growing monetization market for the creator economy, Clash decided to lean into the feature heavily. With this new direction catered towards product-market fit, Clash wanted to do a rapid rebrand to generate press and momentum.

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Within 1 month, I redesigned Clash's existing logo, color scheme, website, mobile loading, and mobile landing pages coordinated with a planned press release and updates to Clash's social platforms. The idea behind the logo was to be an extension of the meaning behind the new company namesake, Huddles. As a company, Huddles wanted to emphasize a feeling of community and communication with their new visual identity while still paying homage to the old Clash branding. While keeping the platform in dark-mode, I updated the color palette to reduce the amount of colors supported for simplicity's sake. Likewise, I updated the logo to a more enclosed version of the original in order to give a feeling that the original "swooshes" were now "huddled" together. Lastly, I updated the website to match the new branding, provide a cleaner and more user-friendly experience, and promote the new emphasis on the huddles feature within the mobile app.

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