PRODUCT STRATEGY & DESIGN
Los Angeles-based product design leader for companies building what's next. I bridge human-centered craft with scalable business strategy — translating ambiguous vision into products with shipped, measurable systems.
Four engagements where holistic product design & strategy moved the business — not just the interface.
Led a team of 6 analysts in executing a global eCommerce redesign and rebrand across 46 international markets, aligning content strategy, SEO, and accessibility best practices to enhance brand perception, customer engagement, and digital experience quality at scale.
Drove UX research and experience strategy for Signet Jewelers' portfolio of brands during the COVID-19 pandemic, facilitating stakeholder workshops, synthesizing customer insights, and helping establish agile product teams to improve virtual sales and service experiences across web, mobile, and chat channels.
Spearheaded end-to-end product design for Huddles (formerly Clash), a creator-first social platform focused on fan engagement and monetization. Defined the brand identity, design system, and flagship creator experiences that helped earn App Store recognition and industry-wide attention.
Crafted immersive training experiences for emerging spatial computing platforms, including Meta Quest and Apple Vision Pro. By combining platform strategy, design systems, and 3D interaction design, I helped shape the next generation of enterprise learning.
Beyond the interface, I design the systems that allow corporations to scale without losing their soul.
Vision, positioning, and roadmap that survive board scrutiny.
Component libraries built to outlive the founders who commission them.
Shaping the first product instinct into a sellable, fundable artifact.
Establishing leadership, ritual, and operating cadence for design teams at scale.